Inbound Marketing Techniques that Every Business Must Apply

Whether you are in CT or beyond, inbound marketing is for you!

December 15, 2015 Inbound Marketing, Marketing

Even if you don’t have much experience in the field of marketing, you have probably heard about the term inbound marketing. This term is used to describe a specific set of activities that attract visitors in instead of actively trying to get the attention of potential buyers. So, instead of promoting products, inbound marketing tries to deserve the attention of clients and establishes certain level of authority for the company. Whether you are a nationwide company or a local company trying to increase your inbound marketing in CT, there are many things you can do to create relevance and traction.

Although this is a relatively new concept, thing are evolving very fast and there are literally dozens of different techniques that are part of modern inbound marketing. However, well-trained and experienced marketers know that there are certain inbound marketing techniques that every business must apply as part of their inbound marketing strategy. So, let’s highlight each of them.

Video Marketing

About ten years ago, video marketing was used by a limited number of businesses because the speed of internet connection didn’t allow most Internet users to view videos. Now, when things have changed, more and more companies rely on video marketing. This is a great cost affordable tool that provides amazing effects. If used in the right way, it can attract a lot of web traffic. A good video can make any story interesting and help you present your business and brand in a better way. Many business owners use video marketing to make their products and services more real and help people build trust in their brand. Of course, videos can help you increase your search engine rank. As you are probably aware, Google is the owner of YouTube and these two websites are closely related. It is not a wise move to ignore video marketing because this form of marketing directly affects your credibility and trustworthiness.

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Articles and Press Releases (PR)

Now here’s another cost affordable and highly effective marketing tool for any business. Article writing is usually left to professional writers, but this is an activity you can do on your own. After all, you know your business the best and you probably know a lot about your customers or clients. If you have the right type of content for your articles, the information you share will be most likely interesting for the target audience. It is very likely that most of the people who will visit the website after you’ve published an interesting article would never visit your website if it wasn’t for that article. The effects will be even better if you use free press release or article directories. There are several PR websites where you can post helpful content and mention your business in the end of the article. This is a nice way to contribute to the link building process. On top of that, most of the major search engines like Google and Bing will increase your rank if there are external links from websites with good rating. Of course, this doesn’t mean that you should write articles on a daily basis. You can post articles whenever you feel that you can provide useful information to the audience. Don’t forget that there are thousands of professional writers that can help you whenever you lack inspiration.

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Social Media

There are dozens of social media networks with millions of users. However, if you want to have quality presence on social media, you will need to focus on at least two social media platforms. Experts suggest using Facebook and Twitter. What makes these networks special? Two things – there are dozens of millions of active users on these two networks on a daily basis and they allow simple and efficient status updates for businesses. Those who are part of the B2B industry, should also consider LinkedIn. This is the first and largest network that connects professionals. In case it is used in the right way, LinkedIn can provide great connections and referrals that can help you improve not only your sales, but your business in general. Many people use this network to share their experiences and to link with professionals that work in industries related to their industry. People who want to work on their local online presence can also use Yelp and Google Places. These special social media platforms allow users to leave reviews and comments about businesses. Most people today use search engines and social media to find local businesses and check the quality of their products and services.

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Blogging is an activity that started more than 15 years ago. It was very popular when it started especially among people who wanted to share their personal feelings, politic views and their social agendas. Just like any other online activity, blogging has evolved in this past decade. Nowadays, blogs are used for building and strengthening brands. They are also used to get instant feedback from your customers. These feedbacks can be used to improve your service or product. Blogging is often used for establishing authority and expertise in your niche or field. What is even more important is that search engines are fond of blogs because they are interactive and encourage visitors to participate in the discussion. They also provide a chance to add back links and continuous publishing of useful content. Having a blog is an excellent way to share your business message to the world without direct advertisement. There were cases when blogs have become viral because of the unique content that was useful for many users. In order to get the most of your blogging activity leave the promotion and advertising aside. Your main objective is providing content with great value.

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So, what’s the conclusion? Every inbound marketing plan should include the aforementioned techniques. These techniques will help you generate more web traffic (targeted traffic) and they won’t cost you too much. The effectiveness of outbound (traditional) marketing is significantly decreased in the past decade. Even the well-established companies are investing more and more money in inbound marketing and small businesses have found a strategy that can help them reach millions of people with a small investment.

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